Expansion Academy grew directly from the personal mission of one man. Fundamentally an attempt to simply help entrepreneurs succeed in the rough-and-tumble world of business, Expansion Academy’s goal is to provide answers where there is usually just confusion.
The brain child of marketing expert and business owner, George Mentis, Expansion Academy is a chance for experts all over the world to share their knowledge with entrepreneurs and business owners who need help and are looking for solutions. An entrepreneur at heart, George has long had empathy for the plight of those starting or growing their business. The real engine of our civilization, it is upon them that the economy–and the future of everyone–depends.
Jobs, inventions, products and services all depend on someone being brave enough to start an enterprise. They depend on that initial spark of genius–that fledgling hope that a brilliant idea really could work out. Backing that up with real-world work comes the courage to stand up and put their money where their mouth is, working for months, or sometimes years, to achieve a goal no one else even sees.
When it is all over and the business is built, it looks logical to everyone–an inevitable success. However, during those late nights, uncertain times and heartbreaking setbacks, it didn’t look so inevitable to the entrepreneur. His commitment to success and persistence in achieving his dreams were the only things that kept him from quitting–ending a beautiful idea before it was even given a chance to win.
George noticed that many entrepreneurs lacked basic tools in business. They had courage. They had ideas. They had energy. However, they lacked key resources they needed to be successful: skills in the basics of business. Practical tools like how to market their product or handle their finances–not esoteric ponderings.
As an entrepreneur himself, George had been there and done it. With a passion for the good that entrepreneurs do in the world and a personal commitment to help them, George set out to build a new model of imparting wisdom. Like the old-world apprenticeships in the silversmiths’ shops, George wanted to help provide real-world skills to the people who needed it–but on a large scale and using today’s technology.
Thus was born Expansion Academy.
A Platform For Experts
Expansion Academy provides an opportunity for veteran business experts to share their skills with the people who need it most. Yet, why would they provide free help to entrepreneurs? What would be their motivation?
George realized that many of the experts who had made it to the top of their fields wanted to share with others. Many of them had “won” at their respective game and wanted to now leave a legacy of knowledge for others. At the same time, they needed an outlet to do so. And like so many other things in life, the more they share, the more benefit they get in terms of increased public awareness, reach and visibility.
Rather than making each expert build their own website, write their own blog and then take the time to market each one individually, why not create a central platform each could speak from? Many of these experts are busy with running their businesses. They simply would never take the time to put a website, create a blog and shoot videos if that then meant they would have to market the blog, drive traffic and attract visitors.
So many of these experts would never get the word out. Their voices would go unheard.
A Revolutionary Model
The Expansion Academy model provides experts in a variety of fields with the opportunity to speak up, build a following and educate the public, without having to go through all the hassle that usually goes with such activities.
The broad public would be able to access high-quality content totally free and learn exactly what they needed in order to succeed, because each of these experts were providing invaluable information that wouldn’t otherwise be available.
Expansion Academy takes an active role in creating the material and curating submissions to ensure that only the highest-level content is on the website, maintaining quality standards for visitors.
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If you’re an expert that wants to participate, please see our contact page .