Expansion Academy will be releasing numerous courses to help business owners reach their goals. We will keep you informed as these become available!
The CEO’s Guide to Local Search
Summary:
Are you visible online to customers near you? Do want to know the simple steps to become so? This course is for business owners and executives who want to know the core concepts of local search and take immediate steps to improve their local search presence.
Topics covered:
- What is local search?
- How do people use it?
- What are the benefits (to consumers and businesses!)
- What is Google Places for Business and how to open an account
- Google Adwords and Google Adwords Express
- The benefits, and necessity, of having a mobile-friendly website
- …and more
Available Now!
The CEO’s Guide to 15 Plus Ways to Promote Your Business For Little to No Cost!
Summary:
Concerned about the cost of promoting your business? Look no further than these great tips to improve your business visibility on the cheap!
Topics covered:
- The many low-cost online methods of promotion
- Strategies and tips on using these great online resources
- Ways you can publish your own material and be found
- …and more
Available Now!
The CEO’s Guide to The Basics of Web Marketing
Summary:
What are the core elements to having a business website? What should a website be doing…and is YOURS doing it? Find out in this vital business marketing training.
Topics covered:
- The dos and don’ts of website design
- Who to hire as your website designer
- Lead capture
- …and more
Available Now!
The CEO’s Guide to Video Marketing As Part of an Integrated Marketing Strategy
Summary:
You probably don’t need to be told that online video is a vital way to reach customers (but we’ll show you some jaw-dropping statistics anyway!)…so are YOU taking full advantage of video in your marketing actions?
Topics covered:
- Just how much video marketing can contribute to sales
- Creating a simple in-house video set-up
- Getting your video online, and noticed!
- …and more
Available Now!
The CEO’s Guide to Social Media As Part of an Integrated Marketing Strategy
Summary:
From the social platform du jour to, more importantly, how to USE social distribution sites, this training gives you a bird’s-eye-view of the social environment.
Topics covered:
- Eye-opening information from an actual social network experiment
- How to integrate social with overall marketing
- Outside vs. In-house social media help
- The key to social media success
- …and more
Available Now!
The CEO’s Guide to Direct Response Marketing
Summary:
aka: What the Father of Modern Advertising Called “My First Love and Secret Weapon…”
Topics covered:
- Why marketing is vital for your business
- Marketing and Return on Investment (ROI)
- The 10 power benefits of direct response marketing
- Checklist to get started
- …and more
Available Now!